Discovering and leveraging a unique strategic path to give marketers a creative competitive advantage is what The BauerWorks is all about.

We are a consumer insights organization whose mission is to help marketers pinpoint who their customer is—how they think, how they feel, and most importantly, regardless of what they say, how they will behave—which requires digging for more than an obvious fact. We call this a True Insight. A True Insight improves decision-making; often yields what the competition hasn't seen; and ultimately, leads to a differentiating, winning strategy.

The BauerWorks, is the brainchild of Julie Bauer, and is based on her 25 years of successfully introducing new products and re-imaging existing ones. It's something she's done from just about every seat at the table. Client-side. Agency-side. Business-side. And creative-side.

The BauerWorks will use whatever methods are most appropriate to helping guide our clients as they chart a successful course. Whether that is brand workshops to "collectively create" a distinctive brand position or using traditional and non-traditional qualitative techniques, anthropological studies, in-home or on-the-job observations, web-based qualitative and quantitative testing, one-on-one interviews, primary research or secondary information gathering – whatever is most appropriate to uncovering that True Insight.

The true "magic" comes from digesting and analyzing all the learning and applying over 25 years of experience to uncover the ideas and insights that lay hidden in the data. So, whether you are looking for a new positioning, a new way to go to market, a new look at your target consumers barriers to purchase or a fresh approach to your brand, The BauerWorks will conceive a unique way to uncover and deliver you results.